Reflex · Reputation & Feedback Engine

Every experience captured. Every complaint closed.

NPS at every touchpoint. Complaints with TAT timers. Google reviews from happy patients. The full reputation loop in one platform.

Trusted by India's most ambitious healthcare teams
DPDPA-aligned · ISO 27001 certified · Patient data hosted in AWS Mumbai
What makes it work

What Reflex is built around.

Six core differentiators that shape every survey, every complaint, every review.

Closed-loop NPS.

Capture feedback at every touchpoint — OPD, IPD, billing, recall — and close the loop on every detractor. Every comment tracked from capture to resolution.

Complaints on the clock.

Department → zone → regional escalation, on the SLAs you set. Every complaint TAT-tracked, every breach surfaced to the next level automatically.

Promoters drive Google.

Review prompts go to happy patients; detractors get a private resolution path. Your reputation reflects the experiences worth sharing.

AI complaint classification.

Topic, severity, root cause — auto-tagged. Pattern recognition surfaces systemic issues across branches and specialties.

Real-time NPS dashboards.

Department, surgeon, branch level. Drill down without a BI team. Talk to your data in plain English.

Multi-channel feedback.

WhatsApp, SMS, email, web — patients give feedback on whichever channel they prefer. Higher response rates, more honest signal.

How Reflex runs

From feedback to resolution, four steps closing the loop.

Every patient experience flows through capture, classify, escalate, convert. Reflex closes the loop on each one.

Step 01 · Capture

Feedback at every touchpoint.

OPD, IPD, billing, recall — patients prompted on the channel they prefer, in the language they speak. Response rates that map to actual sentiment.

  • WhatsApp-first NPS surveys. Native experience, no app install required.
  • Multi-language support. Hindi, regional languages — auto-translated questions.
  • Touchpoint-aware questions. Different prompts at OPD vs IPD vs billing vs recall.
Step 02 · Classify

AI tags every comment.

Topic, sentiment, severity, root cause — extracted automatically. Quality teams move from tagging spreadsheets to acting on patterns.

  • Topic + sentiment classification. Wait time, surgeon behaviour, billing surprise, food quality — auto-tagged.
  • Severity scoring. Patient-safety flags routed to clinical heads instantly.
  • Pattern detection across branches. Same complaint at three centres? Flagged as systemic.
Step 03 · Escalate

Every complaint, on a clock.

Department head → zone head → regional head, on the SLAs you set. Every breach surfaces to the next level the moment it happens.

  • TAT timers per severity. P0 incidents = 1 hour, P3 = 24 hours, fully configurable.
  • Auto-escalation paths. Department → zone → regional → CXO, with SLA breach alerts.
  • Closure verification. Complainant called back to confirm resolution before close.
Step 04 · Convert

Promoters drive Google. Detractors stay private.

Review requests to happy patients; resolution paths for unhappy ones. Your public reputation reflects the experiences your patients want to share.

  • NPS-gated review prompts. 9s and 10s see Google review CTA; 0–6s see resolution form.
  • Multi-platform review distribution. Google, JustDial, Practo — picked by likelihood-to-convert.
  • Negative review intercept. Existing 1-star reviews flagged for proactive outreach.
Customer voices

Loved by India's most ambitious
healthcare teams.

"Our Google rating moved from 3.6 to 4.5 in nine months. Detractors get a phone call within the SLA — every single one."

Priya Nair
Quality Head · Apex Hospitals Group

"AI classification surfaces patterns across branches that we'd never catch in a spreadsheet. We finally know what's actually wrong, and where."

Dr. Anjali Mehta
Founder · Mehta Healthcare

"NPS response rates went from 8% on email to 41% on WhatsApp. Our quality conversations went from anecdote to data."

Rahul Iyer
COO · Sunrise Multi-Speciality
Integrations

Plays well with what you already use.

WhatsApp, SMS, email, Google reviews, your HMS, your internal alerts — Reflex connects to where feedback already flows.

Channels
  • WhatsApp Business · official API
  • SMS · Gupshup, Kaleyra
  • Email · AWS SES
  • Web widgets · IVR
Review platforms
  • Google Reviews
  • JustDial
  • Practo
  • Custom platforms · API
Hospital systems
  • Leap OS · HealthPro · Loyalty · native
  • Legacy HIS · open APIs
  • EMR · open APIs
  • Existing CRM · webhook
Internal alerts
  • Slack notifications
  • Microsoft Teams
  • Email digest
  • SMS escalations
Analytics
  • Real-time dashboards
  • CSV / XLSX export
  • Data warehouse pipes
  • Custom report builder
Compliance
  • DPDPA-aligned
  • HIPAA compliant
  • ISO 27001 certified
  • AWS Mumbai hosted
Get in touch

Pricing tailored to your hospital.

Reflex adapts to your branch count, feedback volume, and existing review presence. We deliver category-leading pricing, with transparent line items and no surprise add-ons. Tell us what you need; our team will respond within one business day.

Submit Inquiry & Schedule Call
One-business-day response
No per-message charges
Volume tiers for chains
Real call, real numbers
FAQ

Common questions before a demo.

How does the SLA escalation work?
You set TAT per severity (P0 = 1 hour, P3 = 24 hours, etc.) and the escalation chain (department → zone → regional → CXO). The system tracks every complaint against its SLA, alerts on breach, and notifies the next level automatically.
Can we customize feedback questions per specialty?
Yes. Define question templates per touchpoint and per specialty. Cardiology, OBG, IVF, dental — each gets its own question set, configured during onboarding.
What about negative reviews already on Google?
Reflex pulls in existing reviews and flags any 1–3 star ones for proactive outreach. Your team sees them in the same inbox as fresh feedback.
How do you decide who gets a Google review prompt?
Only patients who score 9 or 10 on NPS. Detractors and passives get a resolution form instead. Thresholds are configurable per branch and per specialty.
Is feedback anonymous or attributed?
Configurable per question. Default is attributed (so your team can follow up), but specific sensitive topics can be set to anonymous mode.
How long does implementation take?
Most hospitals are live on Reflex in 2–3 weeks. Includes survey template configuration, channel onboarding (WhatsApp Business), SLA setup, escalation chain mapping, and team training.

See Reflex in action.

A 20-minute walkthrough, tailored to your hospital's feedback channels and quality-team structure. We'll show your team how SLA escalation, AI classification, and the Google-review funnel actually work — no slideware.